DISQUS

Drew McLellan · 11 months ago

Jo,

I think it's an exciting question. "What else do my customers really need?" Now we're not selling -- we are helping.

For many people in the service industry, that feels a lot better than hard selling. And in the end, it earns us even more repeat business.

You can't beat that!

Drew
Jo Dodds · 11 months ago

Exactly, Drew, and what I was talking about in my Attraction Action this week when I gave examples of shoe shops offering shoe care products to keep your new shoes in good condition, hairdressers offering products to maintain your style and petrol stations offering screenwash, which we usually don't remember we need until we're driving down the motorway with a dirty windscreen!

Thanks for contributing.

Jo